PVR Talkies is Launching PVR Premiere
PVR Talkies is Launching PVR Premiere
After launching its PVR Talkies brand to cater to audiences in smaller towns and metros (tier II and III cities), multiplex chain PVR has now launched a premium brand called PVR Premiere. The company plans to invest close to Rs 4 billion (Rs 400 crores) over the next three years to add as many as 250 new screens across India. Additionally, the company is targeting to open 30 - 40 PVR Premiere by 2010.Apart from PVR Talkies and PVR Premiere, the company also operates PVR Cinemas, which caters to urban and semi urban cities.
PVR Premiere will offer unparalleled legroom, 180-degree reclining seats, Personalized menu overseen by a Maitre d’, exclusive lounge areas with bookshelves, digitized banners and concierge service examine. The first PVR Premiere was inaugurated in New Delhi today (22 November). The company said that a substantial part of the expansion would be pegged around this concept, beginning with the launch of PVR Premiere at Saket in New Delhi and later with PVR Premiere in Mumbai.
At PVR Premiere, patrons can also download ring tones, pictures, movie schedule, among lots of other options on their phone free of cost. These high-end cinemas will target only the metros and the cosmopols in the country and will have a price rage beginning from Rs 150 - 750.
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